Brand Guidelines - Love Ur Curls® Pro

How to Refer to Our Brand

We want to ensure that our brand is communicated clearly to all potential new customers, and those that already use and love the brand. Please follow these guidelines when referring to Love Ur Curls®

Here are some examples of how these rules look in practice:

Accepted

• Love Ur Curls ®
• 3-Step System from Love Ur Curls ®
• Love Ur Curls ® 3-Step System
• Love Ur Curls ® Shampoo
• Trying out the Love Ur Curls ®
• I love the Love Ur Curls ® line

NOT Accepted

• LUS 
• Love Ur Curls
• LUS Brands
• 3-Step System from LUS
• LUS 3-Step System
• LUS Shampoo
• Trying out the LUS line
• Trying out the LUS Brands line
• I love LUS
• LUS | Love Ur Self (because “LUS” is emphasized in a different color)
• LUS Brands Love Ur Self (because “LUS” is emphasized in bold)