STRONG HOLD GEL (x12) Case
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Achieve unstoppable curls with our NEW Strong Hold Gel. Designed for all-day wear, it locks in definition, minimizes unwanted frizz and fights humidity—leaving curls glossy, smooth, and sleek with lasting hold and shine. Learn more
Key Ingredients
-
Bamboo
The Strengthener. Creates a flexible 'armor' to prevent breakage while adding a high-gloss finish. -
Wild Cherry Bark
The Bodyguard. 'Zips up' the hair surface to block out humidity and pollution.
OUR FREE OF LIST:
Real Curls, Real Results
See it in action:
- Apply to soaking wet hair: The Strong Hold Gel works best when applied to very wet hair. The water helps distribute the product evenly, prevents stickiness, and locks in maximum moisture before the cast sets.
- Layer for moisture: Because strong-hold gels focus on locking in your style, they pair beautifully with a moisturizing base. Apply the All-in-One (Step 3) or your favourite leave-in for hydration, before applying the gel to lock it in.
- Work in sections: Apply the gel section by section. This guarantees even coverage and prevents certain areas from being weighed down while others are left frizzy.
- Try different styling methods:
- Praying hands: Smooth the gel down the hair using flat palms to tame frizz and elongate curls.
- Rake-and-scrunch: Rake the gel through with your fingers for distribution, then scrunch upward to encourage tight curl formation.
- Finger-coil: Take stubborn strands and twirl them around your finger with a bit of gel to force definition.
- Don’t touch while drying: This is the golden rule for a flawless cast. Let your hair dry completely (whether air-drying or using a diffuser). Touching your hair while the gel is setting will break the cast prematurely and introduce frizz.
- Scrunch out the crunch: Once your hair is 100% dry, gently scrunch your curls to break the stiff gel cast and reveal soft, bouncy, defined hair. Pro tip: Rub a few drops of hair oil (like our Elixir Oil) onto your palms, or use a satin scarf/T-shirt to do this—it minimizes friction and adds incredible shine.
After applying the All-in-One (Step 3) or your favourite leave-in, smooth the gel into your hair, working in sections for best results. Use a brush to help distribute the product evenly in each section for max smoothness. Style as you normally would. Air dry or diffuse.
Strong Hold Gel | 236mL / 8 fl.oz.
- Creates a protective cast that locks in your natural curl pattern with long-lasting hold
- Proven to reduce frizz by up to 92% for smooth, beautifully defined curls
- Resists 90% humidity for up to 48 hours to keep your style intact in any weather
- Layers seamlessly over your All-in-One styler or favourite leave-in conditioner for locked-in moisture and extreme hold
